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SEAFOLLYUK — Swimwear, Bikinis & Beachwear

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Seafolly brand story

Since 1975

Born on the beaches of Sydney

Seafolly was born on the beaches of Sydney, Australia, in 1975. For fifty years we have lived in endless summer — designing swimwear that fits and flatters, in prints inspired by sun, salt and sand. From Bondi to the world, this is Australian beach culture, bottled.

Our Story